Post by Cultures You on Oct 21, 2023 9:41:57 GMT
In total (so far) we have built up almost 25 links from brokers, provinces and climate-related websites, among others. Some examples: Garden sector in the Netherlands Province of North Brabant Spatial Adaptation knowledge portal In addition, the infographic on Facebook has also been shared and discussed many times. For example, Tuinidee, the largest garden fair in the Netherlands, has posted the infographic on Facebook and tagged us in it: Facebook post Tuinidee, for link building.
For example, a Waalwijk alderman and ex-weather woman Helga van Leur also paid attention to our infographic on Twitter. Finally, we made a flyer from the infographic. It also contains our name photo editor and the URL of the article. The flyers are in the town hall of Waalwijk. That's not a direct addition to our organic visibility, but it's a form of dissemination nonetheless. Effect on our visibility In the end, our organic visibility has increased by just under 5% since the start of this link building campaign.
We determine this visibility as follows: We calculate an average non-branded CTR per position. The non-branded CTR is the click rate (number of clicks divided by the number of impressions) on search terms that do not contain the company name. So we filter out company-related search terms. This is because the CTR on search terms in which the company name occurs is very high. After all, these people are consciously looking for your company. The number of clicks and impressions comes from Google Search Console. For each keyword, we multiply the average monthly search volume.
For example, a Waalwijk alderman and ex-weather woman Helga van Leur also paid attention to our infographic on Twitter. Finally, we made a flyer from the infographic. It also contains our name photo editor and the URL of the article. The flyers are in the town hall of Waalwijk. That's not a direct addition to our organic visibility, but it's a form of dissemination nonetheless. Effect on our visibility In the end, our organic visibility has increased by just under 5% since the start of this link building campaign.
We determine this visibility as follows: We calculate an average non-branded CTR per position. The non-branded CTR is the click rate (number of clicks divided by the number of impressions) on search terms that do not contain the company name. So we filter out company-related search terms. This is because the CTR on search terms in which the company name occurs is very high. After all, these people are consciously looking for your company. The number of clicks and impressions comes from Google Search Console. For each keyword, we multiply the average monthly search volume.