Post by kmstfatema on Mar 5, 2024 3:51:17 GMT
The development of Fintech in the financial world is transforming the way people manage money, transactions and business, giving rise to a sector increasingly based on the use of the web and the latest digital technologies. The change we are experiencing also involves an evolution in the marketing strategies of financial organizations that intend to remain competitive in the context of an ever-growing digital space. What is Fintech? Let's first clarify what is meant by fintech: this term is a neologism that arises from the fusion of two English words, finance and technology , and encompasses all those solutions through which financial companies (such as banks or insurance companies) today offer their services through technologies such as mobile apps and digital platforms.
Given the growing penetration of technologically advanced Germany Telegram Number Data financial services into our lives and the interest of people, who increasingly google products, services and platforms, we decided to analyze the traffic arriving on Italian Fintech sites to discover the trends in the sector in our Village. In this research we collected and analyzed data from the sites of: online banks, mobile payment technologies, cryptocurrency blockchains and digital currencies. Fintech Italy: where the current traffic comes from The latest SEMrush study reveals that 62.7% of traffic on Italian Fintech sites is direct . Search brings 28.23% of traffic, almost 10% less than last year (37.27% ), and referrals 7.24%. Paid ads make up 1.07% and social media make up 0.76% of total site traffic. the traffic percentages of Italian fintech sites Geographic distribution of traffic in the Italian Fintech sector As we could imagine, around 70% of the traffic on Italian Fintech sites is national.
The United States generates the most international traffic (7.70%), followed by France (5.30%), Czech Republic (3.85%) and Taiwan (2.86%). traffic to fintech sites in Italy by country Last year the situation was different: the United Kingdom (3.37%) and Ireland (2.56%) occupied third and fourth place in the distribution of traffic by country. Comparing desktop and mobile search traffic Although in most cases mobile traffic is much higher than desktop traffic (according to the analysis of the main Italian domains 84.7% of traffic comes from mobile), in the fintech sector we are still one step behind: in Italian organic search traffic, 59.38% of traffic comes from desktop and 40.62% from mobile.
Given the growing penetration of technologically advanced Germany Telegram Number Data financial services into our lives and the interest of people, who increasingly google products, services and platforms, we decided to analyze the traffic arriving on Italian Fintech sites to discover the trends in the sector in our Village. In this research we collected and analyzed data from the sites of: online banks, mobile payment technologies, cryptocurrency blockchains and digital currencies. Fintech Italy: where the current traffic comes from The latest SEMrush study reveals that 62.7% of traffic on Italian Fintech sites is direct . Search brings 28.23% of traffic, almost 10% less than last year (37.27% ), and referrals 7.24%. Paid ads make up 1.07% and social media make up 0.76% of total site traffic. the traffic percentages of Italian fintech sites Geographic distribution of traffic in the Italian Fintech sector As we could imagine, around 70% of the traffic on Italian Fintech sites is national.
The United States generates the most international traffic (7.70%), followed by France (5.30%), Czech Republic (3.85%) and Taiwan (2.86%). traffic to fintech sites in Italy by country Last year the situation was different: the United Kingdom (3.37%) and Ireland (2.56%) occupied third and fourth place in the distribution of traffic by country. Comparing desktop and mobile search traffic Although in most cases mobile traffic is much higher than desktop traffic (according to the analysis of the main Italian domains 84.7% of traffic comes from mobile), in the fintech sector we are still one step behind: in Italian organic search traffic, 59.38% of traffic comes from desktop and 40.62% from mobile.