Post by sakibkhan50 on Feb 27, 2024 3:43:55 GMT
Have you ever stopped to think about how and to what extent TikTok's short videos are changing the musical landscape? Today we find out together. TikTok and music. Since the days of MySpace or YouTube, artists have always used social media to their advantage to stay in touch with their fans and promote their music. Despite this, the main way to discover new music remained via radio, and new artists were rarely discovered through these platforms. TikTok has revolutionized this system . In fact, the platform allows artists to easily go viral on social media and consequently climb the charts, thus becoming one of the main means for discovering new music. The evolution of TikTok In 2014, its precursor was born in China: Musical.ly . It targeted teenagers and had a strong connection with music right from the start , as most of the videos consisted of dancing or lip syncing to short clips of songs. In 2017 the company that owned the app decided to update it, transforming it into TikTok and expanding the user base. It took the platform just four years to reach one billion users worldwide.
This new social network introduces a new format to the market: the short video . This format brings many changes not only for users, but also for companies that start using it to promote themselves. In these videos, music remains fundamental and is used in many ways, from background music to lip syncs or dances, as the basis Ecuador Mobile Number List for memes and much more. And this is how many of the songs used become viral. Since music is therefore a necessary element, we can only imagine how much work goes into all this, in order to guarantee the use of the songs. In fact, since 2019 the company has decided to create a team that only deals with music support and agreements with the various record labels. How the quest for virality has changed music Virality is certainly one of the strengths that the TikTok platform offers , thanks to the possibility of reaching very high views even through completely organic growth. The accuracy of the algorithm is what allows this growth since on the For You page it continues to show you content similar to what you have already interacted with.
In particular, according to research carried out by the platform, it was discovered that TikTok has become one of the main ways to find music , reaching 80% of those interviewed and among these, over 50% do so through the Per Te feed . The virality of TikTok has led to structural changes in songs As we can imagine, all this profoundly influences music trends and charts . Many songs become real trends, reaching millions of people thanks to those 10/15 seconds that become the basis of the videos. It's not difficult to think about how this may have changed the song creation process , in fact in recent years many artists aim to have a moment - be it a particular phrase or a particularly rhythmic bridge - within the song that can go viral. The so-called viral moment , which lasts as
This new social network introduces a new format to the market: the short video . This format brings many changes not only for users, but also for companies that start using it to promote themselves. In these videos, music remains fundamental and is used in many ways, from background music to lip syncs or dances, as the basis Ecuador Mobile Number List for memes and much more. And this is how many of the songs used become viral. Since music is therefore a necessary element, we can only imagine how much work goes into all this, in order to guarantee the use of the songs. In fact, since 2019 the company has decided to create a team that only deals with music support and agreements with the various record labels. How the quest for virality has changed music Virality is certainly one of the strengths that the TikTok platform offers , thanks to the possibility of reaching very high views even through completely organic growth. The accuracy of the algorithm is what allows this growth since on the For You page it continues to show you content similar to what you have already interacted with.
In particular, according to research carried out by the platform, it was discovered that TikTok has become one of the main ways to find music , reaching 80% of those interviewed and among these, over 50% do so through the Per Te feed . The virality of TikTok has led to structural changes in songs As we can imagine, all this profoundly influences music trends and charts . Many songs become real trends, reaching millions of people thanks to those 10/15 seconds that become the basis of the videos. It's not difficult to think about how this may have changed the song creation process , in fact in recent years many artists aim to have a moment - be it a particular phrase or a particularly rhythmic bridge - within the song that can go viral. The so-called viral moment , which lasts as