Post by jferdousy427 on Feb 20, 2024 8:41:38 GMT
Is it possible for content marketing to pick up any more hype in the online business world? (Side note: I think we need a content marketing version of What the !$ is My Social Media Strategy? due to all of the buzzwords getting thrown around these days) The problem with the discussion around “creating awesome content” is that most people treat the process as a gift rather than a sincere strategy. News flash: Telling someone to “create awesome content” does not constitute as advice, and implying that audience building relies entirely on your ability to write well is a falsehood.
Controversial Content (Image source) Let’s step away from the “hoo rah” surrounding Brazil Phone Number content marketing, and discuss some legitimate strategies for creating popular content. Right now, we’re going to look at some academic research from Wharton Business School on what makes some of the most popular content on the web (controversial content) go viral, and I’ll break down 3 proven templates that you can use to get started right away. Let’s dive in! The Science of Creating Controversial Content In a Wharton Business School study entitled, When, Why, and How Controversy Causes Conversation, researchers Jonah Berger and Zoey Chen make some surprising conclusions about what sort of “controversial content” gets shared the most.
According to their findings… “[Data] shows that controversy increases likelihood of discussion at low levels, but beyond a moderate level of controversy, additional controversy actually decreases likelihood of discussion.” Hmmm… the opposite of what you might initially expect. Though it does make sense: After all, bringing up topics that are highly controversial (politics, war, religion, tragedies) can be very risky in a huge majority of social situations. They make even worse topics for a business blog… so we can successfully rule out highly controversial topics as sources for our content.
Controversial Content (Image source) Let’s step away from the “hoo rah” surrounding Brazil Phone Number content marketing, and discuss some legitimate strategies for creating popular content. Right now, we’re going to look at some academic research from Wharton Business School on what makes some of the most popular content on the web (controversial content) go viral, and I’ll break down 3 proven templates that you can use to get started right away. Let’s dive in! The Science of Creating Controversial Content In a Wharton Business School study entitled, When, Why, and How Controversy Causes Conversation, researchers Jonah Berger and Zoey Chen make some surprising conclusions about what sort of “controversial content” gets shared the most.
According to their findings… “[Data] shows that controversy increases likelihood of discussion at low levels, but beyond a moderate level of controversy, additional controversy actually decreases likelihood of discussion.” Hmmm… the opposite of what you might initially expect. Though it does make sense: After all, bringing up topics that are highly controversial (politics, war, religion, tragedies) can be very risky in a huge majority of social situations. They make even worse topics for a business blog… so we can successfully rule out highly controversial topics as sources for our content.