Post by account_disabled on Feb 18, 2024 5:11:48 GMT
As the above example demonstrates, small changes can have a major impact when they: Address a pain point or mental barrier that stands in the way of the prospect making the “right” decision on the landing page Are made strategically to a prominent element on the landing page Are made strategically to a mission critical element on the landing page Let’s look at some more real-world examples: Making a big impact by addressing a mental barrier When it comes to free ebooks, there’s another mental barrier that I recognized from my own behavior: Is the book worth reading? I’ve read my fair share of free ebooks .
To address this question on my ebook landing page, I’ve added social proof in Buy TG Database the form of expert testimonials from industry thought leaders who’ve read the book. On the control landing page, I placed the four testimonials at the bottom of the page just below the CTA. But I hypothesized that the testimonials would have more impact if two of them were placed higher on the page so they’d be easy to spot as soon as a visitor lands on the page. The test data confirmed my hypothesis and the treatment increased the number of downloads by 64.53% (!) Demonstrating social proof to increase conversions Click for full-size image Again this may seem like a crazy result, but with a little more insight it makes perfect sense.
The first testimonial is by Marcus Sheridan of The Sales Lion and it says, “A book like this could easily be sold for a lot of money. But Michael has elected to give it away. All I can say is WOW…. and get it today.” The second testimonial is from Unbounce’s very own Oli Gardner and it says, “Some books only talk theory, but this one backs up each idea with real test results.” This means that I have two testimonials from credible sources that directly address the question (mental barrier) of whether the ebook is worth the read. It only makes sense to showcase them prominently on the page. Making a big impact by tweaking a prominent element Here’s an example of a painfully simple change I made on a YouTube Mp3 Converter landing page.
To address this question on my ebook landing page, I’ve added social proof in Buy TG Database the form of expert testimonials from industry thought leaders who’ve read the book. On the control landing page, I placed the four testimonials at the bottom of the page just below the CTA. But I hypothesized that the testimonials would have more impact if two of them were placed higher on the page so they’d be easy to spot as soon as a visitor lands on the page. The test data confirmed my hypothesis and the treatment increased the number of downloads by 64.53% (!) Demonstrating social proof to increase conversions Click for full-size image Again this may seem like a crazy result, but with a little more insight it makes perfect sense.
The first testimonial is by Marcus Sheridan of The Sales Lion and it says, “A book like this could easily be sold for a lot of money. But Michael has elected to give it away. All I can say is WOW…. and get it today.” The second testimonial is from Unbounce’s very own Oli Gardner and it says, “Some books only talk theory, but this one backs up each idea with real test results.” This means that I have two testimonials from credible sources that directly address the question (mental barrier) of whether the ebook is worth the read. It only makes sense to showcase them prominently on the page. Making a big impact by tweaking a prominent element Here’s an example of a painfully simple change I made on a YouTube Mp3 Converter landing page.