Post by samsparrow74 on Feb 15, 2024 10:56:38 GMT
EsLoveBrand , the section sponsored by T2O on continues to discover Spanish brands that make a difference due to their trajectory, their work and their transformation towards digital. And if there is a Spanish brand that stands out, it is the Room Mate hotel chain, and, in particular, the Hotel Óscar in Madrid. For this reason, Óscar Alonso, CEO of T2O, has met on the roof of this emblematic Madrid hotel with Yeyo Ballesteros , Head of Communication at Room Mate, who reveals to us the main challenges of this chain and what are the strategic lines that it follows to differentiate yourself in an increasingly competitive environment. Among the topics that have been addressed during the interview we find "Do it yourself" , a trend that many international hotel chains are betting on. At the Óscar hotel they embrace technology, but without losing human value.
The best way to travel is to visit a friend's house,” explains Yeyo, and that is what this hotel tries to convey. «There are inevitable things that machines will never Malaysia Phone Number List be able to detect. Being greeted with a smile is something that a machine can never do,” says the Head of Communication at Room Mate. If you do not display the embedded video correctly, click here . Among the issues that most concern consumers today are brand responsibility and sustainability , and as #ESLoveBrand, a category in which Room Mate is positioned due to its emphasis on placing the customer at the center of its strategy, Room Mate has several collaborative projects (pending and ongoing) to become an eco-sustainable chain.
Among the actions that this company is undertaking, Yeyo reveals to us the project in collaboration with Ecoalf, with which all reception uniforms will be 100% recycled , the same happens with water bottles, 100% recycled thanks to Auara, or the “Clean the wall” project , with which the soaps in the rooms will be recycled and subsequently donated to the Red Cross. Another challenge that hotel chains face today is promoting direct sales through digital channels instead of indirect forms of sales with OTAs. In this context, Yeyo announces: "we have 33% direct sales , which is a very high percentage." This is due to the strategy adopted by the president of the chain , Kike Sarasola , focused on the brand and projected by a very powerful digital team , says Yeyo.
The best way to travel is to visit a friend's house,” explains Yeyo, and that is what this hotel tries to convey. «There are inevitable things that machines will never Malaysia Phone Number List be able to detect. Being greeted with a smile is something that a machine can never do,” says the Head of Communication at Room Mate. If you do not display the embedded video correctly, click here . Among the issues that most concern consumers today are brand responsibility and sustainability , and as #ESLoveBrand, a category in which Room Mate is positioned due to its emphasis on placing the customer at the center of its strategy, Room Mate has several collaborative projects (pending and ongoing) to become an eco-sustainable chain.
Among the actions that this company is undertaking, Yeyo reveals to us the project in collaboration with Ecoalf, with which all reception uniforms will be 100% recycled , the same happens with water bottles, 100% recycled thanks to Auara, or the “Clean the wall” project , with which the soaps in the rooms will be recycled and subsequently donated to the Red Cross. Another challenge that hotel chains face today is promoting direct sales through digital channels instead of indirect forms of sales with OTAs. In this context, Yeyo announces: "we have 33% direct sales , which is a very high percentage." This is due to the strategy adopted by the president of the chain , Kike Sarasola , focused on the brand and projected by a very powerful digital team , says Yeyo.