Post by samsparrow74 on Feb 15, 2024 9:22:51 GMT
The joy with which centennials indulge in the pleasures of consumerism and their extraordinary affinity with brands seem to have led this generation to metamorphose into the “pretty girl” of marketers. When approaching Generation Z, brands must take into consideration the special characteristics of young people under 23 years of age. According to a recent study carried out in Germany by Adobe , no other generation is as influential as the one made up of centennials. This does not prevent, however, Generation Z from being the one that most intelligently manages its own personal data . According to the Adobe report, 55% of consumers are fully convinced that Generation Z is the most easily influenced on the Internet (whether through advertising, the media or influencers on the networks). social).
At the opposite extreme are the "baby boomers" (people between 55 and 73 years old). Only 12% of consumers believe that this generation is the most permeable to Bosnia and Herzegovina Phone Number List the influences they encounter on the Internet. Generation Z is the most impressionable age group (in their own eyes and in the eyes of others) To carry out the study, Adobe looked at consumers belonging to Generation Z, the Millennial Generation, Generation X and baby boomers . Others label centennials the most influential generation, but they also attribute to themselves the ability to be particularly permeable to external influences. 62% of young people up to 23 years old believe that their own generation is indeed the most impressionable.
Generation Z is less subject to external influences in relation to the protection of their personal data , which centennials preserve, in fact, much more strongly than other generations. 25% of centennials configure the protection of personal data they share on social media in a personalized way . Among baby boomers, this percentage drops, however, to just 15%. On the other hand, Generation Z is much more willing to interact with brands and advertising (54%) than baby boomers (12%) . In exchange for a better customer experience, 62% of centennials would have no problem sharing their data with brands. Consumer willingness to transfer their data to companies drops to 50% in the case of Generation Z and up to 43% in the case of baby boomers. In all the generations put under the magnifying glass in its report by Adobe, the "customer experience" plays, on the other hand, an absolutely decisive role . 15% of centennials would stop making their personal data available to companies that provide a poor customer experience .
At the opposite extreme are the "baby boomers" (people between 55 and 73 years old). Only 12% of consumers believe that this generation is the most permeable to Bosnia and Herzegovina Phone Number List the influences they encounter on the Internet. Generation Z is the most impressionable age group (in their own eyes and in the eyes of others) To carry out the study, Adobe looked at consumers belonging to Generation Z, the Millennial Generation, Generation X and baby boomers . Others label centennials the most influential generation, but they also attribute to themselves the ability to be particularly permeable to external influences. 62% of young people up to 23 years old believe that their own generation is indeed the most impressionable.
Generation Z is less subject to external influences in relation to the protection of their personal data , which centennials preserve, in fact, much more strongly than other generations. 25% of centennials configure the protection of personal data they share on social media in a personalized way . Among baby boomers, this percentage drops, however, to just 15%. On the other hand, Generation Z is much more willing to interact with brands and advertising (54%) than baby boomers (12%) . In exchange for a better customer experience, 62% of centennials would have no problem sharing their data with brands. Consumer willingness to transfer their data to companies drops to 50% in the case of Generation Z and up to 43% in the case of baby boomers. In all the generations put under the magnifying glass in its report by Adobe, the "customer experience" plays, on the other hand, an absolutely decisive role . 15% of centennials would stop making their personal data available to companies that provide a poor customer experience .