Post by account_disabled on Jul 22, 2023 9:29:57 GMT
At some point, the company's activities aimed at shaping a positive image of the employer among current and future employees were noticed by the world of science. Since then, EB has been given a conceptual framework, there have been further attempts to define this trend and include it in the theory of management or marketing. However, the concept of employer branding is still present only recently in the sciences of management, human resource management and marketing.
The essence of employer branding This term has not yet received – and probably never will – a good Polish translation. It has been used in Poland in the form of the abbreviation EB or in its Belgium Email List full English form for at least a dozen or so years. So let's skip the issues of Polishing this concept and focus on the essence of things. The essence of employer branding is the assumption that every.
A product that needs to be “sold” to employees, candidates for employees and clients. So employer branding is about consciously building the company's image as a good place to work. In the era of difficulties with obtaining a valuable and - above all, permanent! – taking care of the employee's "well-being" becomes a key issue. Employer branding - a few definitions In recent years, employer branding has been attracting more and more interest from both management and marketing theoreticians and practitioners. However, it is difficult to come up with a precise definition.
The essence of employer branding This term has not yet received – and probably never will – a good Polish translation. It has been used in Poland in the form of the abbreviation EB or in its Belgium Email List full English form for at least a dozen or so years. So let's skip the issues of Polishing this concept and focus on the essence of things. The essence of employer branding is the assumption that every.
A product that needs to be “sold” to employees, candidates for employees and clients. So employer branding is about consciously building the company's image as a good place to work. In the era of difficulties with obtaining a valuable and - above all, permanent! – taking care of the employee's "well-being" becomes a key issue. Employer branding - a few definitions In recent years, employer branding has been attracting more and more interest from both management and marketing theoreticians and practitioners. However, it is difficult to come up with a precise definition.