Post by account_disabled on Dec 20, 2023 6:12:35 GMT
This applies, for example, to remarketing, where you are satisfied with the performance, but your target group is simply small and you can easily exhaust it. You'd like to invest a lot more in advertising with similar results, but you're just not doing it, and instead you're only getting increased frequency and decreasing ROI. Therefore, in the article I offer several types of how to scale your business. image It is necessary to say in advance that it will not happen overnight. You will need to spend some time creating audiences, testing them, and also fine-tuning the message itself.
I won't say how C Level Executive List long, because different things work for each type of business. But I believe if you stick to the following tips, you will grow. And what is important – the growth will be long-term. #1 – lookalikes “I have a lookalike on the customer database. Ad-set performance was very good initially. But it seems I've already exhausted my target. What with this?" The solution is to create at least two more lookalike segments – and this time based on Pixel events . Then target them either together or place them in separate ad-sets. This depends on the audience overlap (see further in the article).
Most advertisers create a 1% lookalike from their customer email database. This is a great start to prospecting. But the next step is to create lookalikes based on events. The point is that events are dynamic and update in real-time based on your visitors' activity on the site. In other words, your source circle of users is always up-to-date and thus the lookalike audience, which is renewed every 3-7 days . How to do it: My favorite audiences are add to cart in 30 days - that is, visitors who have added something to the cart in the last 30 days and also 2x page view in 30 days - those who have visited the website at least 2 times in the last 30 days.
I won't say how C Level Executive List long, because different things work for each type of business. But I believe if you stick to the following tips, you will grow. And what is important – the growth will be long-term. #1 – lookalikes “I have a lookalike on the customer database. Ad-set performance was very good initially. But it seems I've already exhausted my target. What with this?" The solution is to create at least two more lookalike segments – and this time based on Pixel events . Then target them either together or place them in separate ad-sets. This depends on the audience overlap (see further in the article).
Most advertisers create a 1% lookalike from their customer email database. This is a great start to prospecting. But the next step is to create lookalikes based on events. The point is that events are dynamic and update in real-time based on your visitors' activity on the site. In other words, your source circle of users is always up-to-date and thus the lookalike audience, which is renewed every 3-7 days . How to do it: My favorite audiences are add to cart in 30 days - that is, visitors who have added something to the cart in the last 30 days and also 2x page view in 30 days - those who have visited the website at least 2 times in the last 30 days.